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Featured Social Forward Projects

Katie Southworth

Katie wanted the world to see what her painting series, "Tape Collages", was really about - not just the finished piece, but the story that lead to one of her most significant and standout collections. 

We built a narrative reel for Instagram driven by that story and guided by process, pacing, and visual disign.

 

Within the first month, it generated a direct sale from organic traffic - a 150% return on investment. A second cut was repurposed as a IG Story Asset, stretching the original shoot footage further.

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In Collaboration - A Micro-Film Reel Series

Milestone Reel

Mini-Content Series

G Cafe Bakery 

G Cafe Bakery had the product, the craft, and the love of the community behind them - they just needed a visual world that showed it.

We built an ongoing body of photo and video work to support their website refresh, social channels, and marketing across both retail and wholesale audiences. The goal was to encapsulate the warmth and care the founder bakes into every item found across their cafe's. 

The result was a library of 100+ assets, organized for long-term active use. A small selection is shown below.

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Ascent New Haven

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Ascent New Haven had just opened something special - a modern bouldering gym unlike anything else in city. The challenge was making people feel the space before they ever walked through the door.


We created a virtual tour built around an aerial-first approach, letting the scale, energy, and architecture speak for itself. The piece moves the way the gym does - continuously, immersively, and with intention. Every member area woven in naturally, the way a regular would experience it.


The tour lived in two worlds. A long-form cut for YouTube and Web and a vertical recut built for social, so the first impression reached people across the digital space.

Joe Joe Coffee

A social-forward piece designed to be the digital introduction to the business and its owner.


Fusing narrative and docu-style filmmaking, the result is an engaging piece that entertains and informs - one that felt worth sharing.

Within its first weeks, the reel reached nearly 2,000 accounts, generated 31 shares, and earned a 6.6% like rate - well above platform averages. Nearly half of all views came organically through the Feed, a signal that the content resonated beyond the existing audience.

Connect

Connect with Danne, to discuss your business needs and collaboration opportunities. 

 

Please include your business's name, website, and any social media handles in your inquiry, along with what services you're interested in. 

 

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©2026 by Danne Lacancellera

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