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the why

the who

Telling visual stories is more than just a creative expression - it serves a purpose.

Purpose-driven films, ads, and media play a pivotal role in shaping our culture and society.

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Recognizing the power and impact of visual storytelling, I see a growing need to create with positive purpose - not only to inspire and uplift viewers, but to respect their most valuable resource: time.

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While this brand was created as a fictional concept for the competition, the piece was inspired by a real organization that advocates for the ethical use of technology. There was no official affiliation with this brand in the making of this project. To learn more about the company you can visit humanetech.com.

Director + Editor: Danne Lacance

Strategy Consultant + Title Design: Sophie Schönbach

Voice Over Talent: West Ward

Have an Idea?

Let's make it visible! Reach out to discuss collaboration opportunities. 

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©2025 by Danne Lacancellera

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